Americans spent record $5.5 billion on games in December
Americans spent a record US$5.53 billion on video games in December, the most money ever in a single month, according to market researcher NPD Group.
But even that wasn’t enough to make up for the rest of 2009, and so the year ended with a sales decline.
It had been a rough 12 months for the industry, as the recession led people to cut back on discretionary spending and many gamers’ attention turned to cheaper – or free – online games.
Even so, there were a few notable bright spots, mainly Nintendo Co. and Activision Blizzard Inc. whose latest “Call of Duty” game set entertainment records when it hit stores in the fall.
NPD said Thursday U.S. retail sales of gaming software, hardware and accessories climbed 4 percent in December when compared with the same month a year earlier.
Much of this increase was due to sales of gaming systems, a signal that price cuts by console makers in August and September helped lure holiday shoppers into buying them as gifts.
Hardware sales jumped 16 percent to $2.19 billion.
The Nintendo Wii sold 3.8 million units, more than its rivals, the PlayStation 3 and the Xbox 360 did, combined. It set a record for most gaming systems ever sold in a single month.
“Despite all of the dire predictions,” said Reggie Fils-Aime, president of Nintendo of America, Nintendo had a “historic” 2009.
Americans spent record $5.5 billion on games in December
Americans spent a record US$5.53 billion on video games in December, the most money ever in a single month, according to market researcher NPD Group.
But even that wasn’t enough to make up for the rest of 2009, and so the year ended with a sales decline.
It had been a rough 12 months for the industry, [...]
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